Managerial Decision Making

Day 2

Digital Transformation is providing management today with a wide range of possibilities to understand individual and group behaviors, objectives and actions. Despite the panoply of data at our fingertips, managerial decision making isn’t significantly better today than it was thirty years ago. Understanding the nature of the business problems we are trying to solve, the types of the data we have at our disposal, and the appropriate methods to address each type of problem is the key to improving managerial decision making. This introduction discusses how managers can harness the techniques of information and cognitive sciences to improve their contributions in the design, production, marketing of products, service and experiences.

By successfully completing the Summer School Programme, you will earn 6 ECTS credits, as well as professional certificats.