Business analytics is the process of transforming data into action for the purpose of generating insights to drive decisions, actions and revenue.


This portal outlines a set of foundation courses in business analytics at both the operational and strategic levels. Rather than offering a specialized track in analytics, the proposal is based on the premise that all managers need a basic understanding of data and analytics to explore and improve business performance.   This training needs not only to address the data, but the processes in which data is produced, consumed, and interpreted. Finally, and most importantly, the foundation courses around business analytics should address how data is transformed into action in the practice of marketing, production, logistics, human resource management and management.