'Taking better decisions, rather than crunching the data, is the ultimate benchmark for improving management.' - Lee Schlenker 

Business analytics is a four-step process designed to help people make better decisions in the context of their work :

  • Analyzing the environment to understand the nature of the problem at hand;
  • Exploring the quality of the data with which we have to work;
  • Applying the right method to address the problem; and 
  • Transforming the data into impactful action. 

Our foundation courses in business analytics address how data is transformed into action in the practice of marketing, production, logistics, human resource management and innovation.


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