We are in the midst of a Fourth Industrial Revolution in which the omnipresence of data and IoT is changing the manner in which organizations produce products, services, and experiences.

As an individual, we are no longer judged by our intrinsic qualities, but by the quality of the impressions, we leave. As a manager, we no longer evaluate ideas and markets directly, but with the help of "facts", opinions, and experiences created by this fourth industrial revolution.

In this module, we will explore how the digital economy has conditioned perceptions of ourselves, our communities and our challenges. During our conferences and workshops, we will study how the digital economy influences skills, leadership, values, and networks using case studies examples from a wide range of industries and trades.

We will also examine the impact of the new European legislation RGDP on how organizations must capture, store and use data in the near future. 

By successfully completing the Summer School Program, you will earn 4 ECTS credits, as well as professional certificates.

Learning Objectives:

On successful completion of this course, the students shall be able to analyze:

  • How digital economics has changed the mechanics of health and life sciences market
  • Varying evaluations of tangible and intangible assets.
  • The costs and benefits associated with nurturing an organization’s digital properties.
  • Given a research question, formulate appropriate hypotheses, describe the evaluation criteria, and draw an appropriate conclusion.

Course syllabus available upon request.


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