Make Better Decisions

 The Business Analytics Institute is a service provider dedicated to helping both managers and management improve their ability to take tough decisions.



Our institute offers a wide range of training and consulting services to meet market demand: e-learning and digital content, one-day MasterClasses , Corporate and ExecEd modules, and our dedicated Summer School.  

The Institute's Partners Davy Cielen and Lee Schlenker and Associates have over thirty years experience in industry, consulting, and in Executive Education.

We dispose of corporate training facilities in the center of Paris (4 Rue Édouard VII) and a campus in Bayonne on the French coast.

Our customers are operational and strategic management who believe that a better use of the available data can improve individual and collective decision making.
Our expertise focuses on the practices of work in the digital age, managerial decision-making, machine learning, community management and visual communications.

We have worked for a variety of clients from Apple, Cegid, IBM, Oracle, SAP and SAS in Europe, Asia and the Middle East, and led dozens of missions for Big 4 consulting groups in the manufacturing, telecommunications, public works, and service industries.

You can follow BAI on a number of social media channels

For more information on the Institute, please consult the Business Analytics Institute Website or Lucile Sorenson at <>


 In this issue :


How Data Science leads to better decision-making

We live in a time and space in which the which data is constantly mistaken for facts. Taking better decisions, rather than crunching the data, is the ultimate benchmark for improving management.... 


The  BAI 2018 Summer School on Data Science for Management

Designed to develop the mission-critical skills in applying data science to business decision-making, this year's session will use examples from Health Analytics and the Life Sciences ....


The  Business Analytics Institute

The Business Analytics Institute is a service provider dedicated to helping both managers and management improve their ability to take tough decisions...


New MasterClass : The High Road to GDPR

In our GDPR MasterClass we explore what the legislation is all about, how it will impact the practice of data science, and what you can do to turn this “threat” into an opportunity...


Is Digital Storytelling the Future of Data Science?

Online videos now account for eighty percent of global internet traffic - but what does this mean for Data Science?


Analytics for Management – a new academic textbook from BAI

What do future managers need to understand about data, decision science and machine learning to add value to their organizations and their clients? 



This Newsletter  has been created specifically by the  Business Analytics Institute to foster conversation around the use of analytics in improving business decision-making. You will find our latest contributions on the subject, a desciption of our service offer, and our recommendations of recent articles from the trade press.