Trust by Design

What sets these market leaders apart from the competition isn’t the volume of data or the sophistication of their analytics, but their capability to use data to enhance consumer trust. When companies in Europe and abroad evaluate GDPR in light of their digital strategies; they are missing a critical point – data will never be worth more than the confidence their stakeholders have in their data practices.

Shark Attack - explaining the use of Poisson regression

Nothing quite racks havoc on an idealistic summer swim off the Florida Keys quite like a shark attack. Images of an imposing dorsal fin, large “white” teeth and generalized panic aside, how much have shark attacks over the last thirty years influenced the influx of residents on the Florida shoreline? Where would you look for the data? More importantly, which algorithm would a Data Scientist choose to predict the results and why?