From Execution to Specification: Redefining Competitive Advantage
As agentic systems commoditize execution, organizations face a fundamental strategic shift. Competitive moats built on operational efficiency are eroding. Companies like Klarna have radically restructured their workforce around AI agents, while others pursue incremental integration. The emerging consensus: the organizations that win will be those that master the art of specifying what to build, not how to build it.
What does your competitive moat look like when execution is commoditized? Who owns the "specification layer" in your organization? How are you shifting investment from tool mastery to strategic AI design?
